Every sports scandal has a Monday morning.

The day after. When the headlines hit, the sponsors walk, and everyone asks the same question: what were they thinking?

Monday Morning Ethics™ looks at thirty-one of the best-known sports scandals from the past seventy-five years, professional and amateur alike, and asks what went wrong.

Chuck Gallagher and Bruce H. Wolk keep each case short, so it works as a teaching tool for athletics, business, schools, nonprofits, or just a good conversation with friends who love sports.

And each case ends with Chuck’s Ethics Review, a jumping-off point for your own discussion with your team, your class, or your family.

Chuck has been on the other side. He learned about ethics, choices, and consequences the hard way, lost everything in the middle of a rising career, and rebuilt. He shares it openly so you don’t have to go through what he did.

Here’s what he found: every lapse has the same three parts. Need. Opportunity. Rationalization. Take away any one of them and the lapse never happens.

Times change. People don’t.

But reading about other people’s mistakes is only the beginning.

Because eventually you face a choice of your own.

That’s why your book comes with something very different:

Your Own BookCoach AI

This isn’t a chatbot that simply waits for you to ask questions.

It’s a coach.

And there’s an important difference.

A chatbot gives you an answer.

A coach asks you questions.

A coach listens without judging.

A coach helps you spot the pressure, the opening, and the excuse before they add up.

A coach helps you choose one step you can take by Monday morning.

That’s what the BookCoach AI is designed to do.

Chuck Gallagher’s Teaching—Built Into Your Coach

Imagine having a straight-talking guide who’s been there, available whenever a hard choice comes up.

Your coach is built on Monday Morning Ethics and Chuck’s teaching. It stays faithful to the book, tells you honestly when a case isn’t in it, and never helps anyone hide or excuse wrongdoing.

What Your Coach Can Do

Talk through your situation. A temptation, a mistake, something you witnessed, or a team culture that’s slipping.

Explore the cases. Dig into any of the thirty-one scandals and Chuck’s Ethics Review of each.

Lead a discussion. Get questions and a plan for a Monday-morning ethics conversation with your team or class.

Apply the lessons. Use the three-part test to any choice, including today’s shortcuts.

It Starts With You

Before it tells you anything, your coach wants to know where you are.

What’s the choice in front of you?

What pressure are you feeling?

What story are you telling yourself about why it’s okay?

Your coach asks one question at a time, with no shame and no lecture.

The Book Shows You the Scandals. The Coach Helps You Avoid Your Own.

That’s what makes the combination of Monday Morning Ethics™ + BookCoach AI different.

The book gives you the cases.

And then you have a coach that can turn around and ask:

"Okay. Now let’s talk about your situation."

What’s the need?

Where’s the opening?

What’s the excuse?

And what would you want to have done on Monday morning?

That’s coaching.

Make the Right Choice First

Monday Morning Ethics™ shows you what’s at stake.

Then your BookCoach AI makes it personal.

You don’t just finish the book knowing more about other people’s mistakes.

You finish it with a coach ready to help you make a better choice.

Monday Morning Ethics™ + BookCoach AI

Read the book. Meet your coach. Choose well.

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Your Book + 10-Day BookCoach AI Access

Your copy of Monday Morning Ethics™ will be shipped to you immediately after your order is completed.

With your book, you’ll receive 10 days of access to the BookCoach AI, so you can experience the coach for yourself and begin applying what you’re reading.

After your included 10-day access period, you may continue using the BookCoach AI for $59 per month.

Subscription Terms: Your 10-day access to the BookCoach AI is included with your purchase. After the 10-day period, continued access is $59/month. The subscription automatically renews monthly until canceled. You may cancel at any time before your next billing date to avoid the next monthly charge. Cancellation stops future charges and does not affect charges already incurred. No long-term commitment is required.

The book is yours to keep whether or not you continue with the BookCoach AI.