Bruce is the President of InspireYourBuyers.com. He has applied and honed his 'Go to Market' Narrative development model with industry giants such as IBM, SAP, Microsoft, HP, Oracle, Google, DXC Technology, Adobe, Infosys, Citibank, Alcatel-Lucent, McKesson, Motorola, and SITA. Bruce has also worked with “scale-ups” such as Concur, FinancialForce, SuccessFactors, Tableau, and others across the Americas, Asia, Europe, and the Middle East. He is a featured keynote speaker for industry and client events. He has worked with his clients to grow revenue and win industry recognition, including winning HP’s Marketing Circle of Excellence and the Corporate Executive Board’s Marketing Campaign of the Year awards.
Bruce’s “personal why” is to inspire others to inspire others. He yearly inspires thousands of revenue leaders, staff, and the buyers they serve with clear and compelling Go to Market narratives. Bruce has been a featured keynote speaker for large corporate events, including Microsoft’s CIO Summit, and a guest speaker and educator for industry associations, leadership roundtables, in-company events, and ongoing programs across all major continents. He is on two boards of directors and is the incoming President of the National Speakers Association Northwest.
Bruce is an avid learner and a big believer in continuing education. He has attended the University of Copenhagen, Cornell University, the University of Hawaii, and the University of Oregon, where he was on the dean’s list and earned his MBA. He has hosted and attended numerous executive development programs across the Asia-Pacific region with the University of California, Berkeley. He is based on Vashon Island in the Pacific Northwest in the summers, and you can find him and his wife in beautiful natural places across the globe during the winters.
To see Bruce in action, here’s a link to a fun video featuring Bruce talking about the Big Problem, Desired Outcome, and Big Solution and in what order to sell each. Yes, Bruce had fun at the beginning of the pandemic, putting this video together. See what being stuck at home will do to you!
Thanks for giving me the opportunity to work with you and your teams to play to my passion and help you inspire your buyers!