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Achieving Authority in a Noisy and Competitive Market is Challenging

You’re all alone in the barren American southwest. You stand tall with your hand shielding your eyes from the scorching sun - all you see is the infamous and endless Route 66 stretch.

You begin trekking down the road, but every step you take takes away a little more breath away and makes your tongue a little sandier.

Soon, the acidity of your sweat smoldering your eyes blurs your vision. You wipe it off, and like a dull work meeting, you look up and no progress has been made. You’re done for.

This is what becoming a figure of authority feels like: Walking down an endless road with no map and no matter how far you walk, you never seem to be any closer to your destination.

But here’s something all great industry leaders know…

Authority is All About Storytelling

A mistake you might be making when building an authoritative brand is shoving your message down your audience’s throat.

And this doesn’t necessarily mean being a pushy online guru. In fact, even if all you do is post on your story every now and then, it can still feel dull and invaluable to your viewers.

The solution is creating a powerful book that exemplifies your values and mission. This way, people can relate to it and opt out if what you’re promoting isn’t for them.

This creates a flywheel effect as your story reels in leads, filters them out, and hand-delivers them to you, repeating the process as needed.

And I came up with five steps carefully crafted to help professionals feeling lost in their journey towards becoming an industry leader, gain the clarity to write a best-selling book.

Introducing…

ADD TO YOUR PURCHASED

Invisible to Viral: The Online Video Course

This course was designed to help business and ministry leaders - who don't know how to position themselves authoritatively- gain the clarity and confidence to write a best-seller.

Here is what you will accomplish after the course:

Module 1: Foundational Lesson - Save years of trial and error with the ten essential things you should know before writing a book.

This lesson covers the critical elements of successful authorship, starting with the importance of passion in your writing. You'll learn how to identify and connect with your target reader, assess the market's needs, and master the art of storytelling. Michael emphasizes the significance of teamwork in the publishing process, showing you how to leverage the expertise of editors, designers, and marketing professionals to bring your book to life.

Module 2: Introduction to Modern Publishing - Gain clarity over what the author business asks from you to make the best decisions for you and your book.

As publishing continues to transform, driven by digital advancements and changing reader behaviors, it's crucial for aspiring authors to grasp the realities of the industry. Michael draws from his extensive background in writing and publishing to demystify the process, offering a clear roadmap for navigating both traditional and self-publishing routes.

Module 3: The Publishing World Has Changed - Before wasting years of your life writing away, familiarize yourself with how the industry is changing to ensure you make the biggest impact and make the most money

As the publishing landscape evolves, it’s essential for authors to adapt to new realities. Whether you're pursuing a traditional publishing deal or exploring the possibilities of self-publishing, this lesson will give you the insights needed to navigate the current industry dynamics effectively.

Module 4: Different Types of Publishing - Empower yourself to take the most enjoyable and efficient publishing path to a best-seller.

This lesson offers a comprehensive comparison of each publishing type, highlighting their unique advantages, challenges, and the ideal scenarios for choosing one over the others. Whether you’re new to publishing or exploring new options for your next book, this lesson provides the clarity you need to navigate your publishing journey with confidence.

Module 5: Where and How You Should Move Forward - I help you develop a personalized action plan to get to the top of your industry with a best-seller - And stay there.

This lesson is designed to provide practical guidance on how to proceed, whether you’re just starting out or refining your publishing strategy. With Michael’s expert advice, you’ll gain clarity on the specific actions you need to take to bring your book to market successfully.

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What Others Are Saying About the Invisible to Viral Course

Jamie G.

This short book written by Michael Stickler is well written and it held my attention from start to finish. In fact, I was disappointed that it was so short. I wanted more. It is filled with valuable insights into the world of writing and is a true to life scenario of the dilemmas faced by many new authors. I highly recommend this short piece to anyone who has an interest in becoming an author.

Steve Sanders

This book is a nice introduction to the various options for publishing a book and both the positives and negatives of each type. It’s also a great handbook overview of Leadership Books’ unique approach that offers the best components of these options to allow a new author to get published without as many hurdles. This is a great, short read for anyone interested in writing a book with several nice takeaways (don’t miss Mitch’s list!). It’s even better for someone considering Leadership Books.

If You’re Serious About Writing That Book, Why Are You Still Operating on an Ancient, 30-Year-Old Publishing Model?

Paying another publisher would cost you 50 times what this book would… Plus, they wouldn’t even try to sell your book, they’d just put it up on some shelf to gather dust.

You are left to your own devices to work through the entire book publishing process with no proven method.

Plus, the clarity, confidence, and reputation you could gain by publishing a best-seller would go down the drain.

Plus, the clarity, confidence, and reputation you could gain with a best-seller would go down the drain.

My Gift to You

Invisible to Viral: The Online Video Course sells at $97.00 apiece.

However, here’s why you will also get your digital workbook, usually priced at $15.99, FOR FREE as long as you stay on this page.

We are celebrating the release of the Invisible to Viral course, so we want to help you and your authorship journey by giving you as many tools as possible.

You Either Love it or You Don’t Pay!

In the unlikely scenario the Invisible to Viral course doesn’t help you become a best-seller, we will refund your course AND you get to keep access.

To get your refund, just email support@leadershipbooks.net and we will send your money back with no questions asked!

What Successful Authors Are Saying About Invisible to Viral

A novel is, by definition, “telling lies for fun and profit.” And this book is a lot of fun. But INVISIBLE TO VIRAL has a lot of truth in it, too. I can tell, just by reading, that Michael Stickler has poured a lot of his lifetime experiences into the story. Virtually every published author will warm to the “truth” vibe. It’s putting out vibrations of reality, like a relaxing back massager loosens tight muscles! Thanks, Michael, for this excellent story. Shouldn’t the reader get a PhD, or something?

Terry Paulson

Who better can guide you through the ups and downs of publishing a book than a guy that has authored 20 books and created his own publishing company? On top of that he's a sought-after speaker on both, the national and international levels. That's Mike Stickler, and in his newest book, "Invisible to Viral," he delves into the world so many others are seeking to join - taking the wealth of knowledge, business and experience of a business man and thrusting him into the world of becoming an author. Writing a great book is more than putting knowledge onto paper, as Mike's newest book and lead character adeptly displays. This book may be the very thing that goes a long way in helping you become more than an author of a book- it may push the limits to becoming the author of a book that goes from "Invisible to Viral."

Gerald Robison

As an author who embarked on this journey later in life, I intimately understand the challenges of sharing hard-earned wisdom with a wider audience. Mike Stickler's 'Invisible to Viral' is a game-changer for aspiring authors at any stage. Through John Larsen's compelling fictional journey, Mike masterfully illuminates the path from entrepreneurial success to literary acclaim. This book not only guides you through the intricacies of writing and publishing but also inspires you to persevere in the face of obstacles. Mike's expertise shines through, offering invaluable insights that extend beyond the page. For anyone with a story to tell or knowledge to share, 'Invisible to Viral' is your first step towards turning your invisible dream into a viral reality. It's more than a book—it's a roadmap to authorial success that I wish I'd had when I started my own writing journey.

Gail Okuley

Prepare to embark on a transformative journey that holds the potential to turn your dream of writing a book into a reality! John Larsen’s captivating story, though a work of fiction, is not solely a product of author Michael Stickler’s imaginative narration. The profound insights Mike infuses into his character’s journey stem from decades of writing excellence, successful publishing, and invaluable entrepreneurial experience. After reading Invisible to Viral, I found myself wishing it had been available before I wrote my first book. The wisdom within these pages, offering a path to success and the opportunity to learn from the author’s experience, could have spared me from countless moments of confusion, indecision, and disappointment. I'm confident it will do so for you. As you near the end of this inspiring story, don’t overlook the invaluable advice in “A Note from the Author” and the “Epilogue.” These sections are not just there to conclude the book but contain critical insights to empower you with the tools you need to bring the book in your heart to life, potentially through a partnership with Leadership Books. I, for one, am deeply grateful I made the decision to engage in this relationship for my first book.

Maureen Broderson