The Finest Thought Leaders
Mark Peters is the Chief Executive Officer of Butterball Farms, Inc., which was nationally recognized as one of The Best and Brightest Companies to Work For® from 2015 to2021. The second-generation family business, based in Grand Rapids, Michigan, is America’s leading producer of culinary butter and margarine and creates custom butter flavors for some of America’s biggest brands.
Peters began as a factory worker in his father’s company at the age of 12: an experience that taught him first-hand about the challenges that frontline workers face. At30, he took over the company determined to lead a financially successful business that would also enrich the lives of its workers.
In 2003,he organized a pioneering group of CEOs and community leaders to found The Source, a not-for-profit organization that has helped hundreds of workers navigate personal challenges that were interfering with their jobs and delivered an average annual return on investment of 200 percent to its partner organizations. In 2020, Peters published his first book The SOURCE: Using the Power of Collaboration to Stabilize Your Workforce and Impact Your Community highlighting his journey from concept to creation of The Source.
This West Michigan-based model has been replicated in nearly 10 states; and Peters is currently expanding its mission to help frontline workers not only maintain their jobs but progress into better positions within or across partner companies.
Recognized by numerous companies from Ernst & Young to McDonalds for his leadership, Peters is an engaging speaker and storyteller who has addressed TED-x and other audiences. He lives in Grand Rapids with his daughter and dog and is an avid diver, boater, biker, and skier.
"Peters has created a framework for executives who are passionate about and desire to invest in the success of their employees that recognizes the critical role employees play in the overall long-term success of companies."
~ Doug DeVos
"Riveting and impactful. Chock full of practical experience translatable to Anytown USA. This timely book makes clear: business leaders have the opportunity to make real and lasting improvements in their employees' lives."
~ Fred Keller
Founder and Chair, Cascade Engineering
This is a book about meaningful leadership-the kind of leadership that succeeds in running a profitable business, in improving the lives of frontline workers, and in helping the community in which you do business thrive. In other words, the kind of leadership we need now, and the kind of leadership that can only come from business leaders.
Too many of our workers walk a financial tightrope, with one small setback leading to a cascading number of other problems-the kind of blow that can jeopardize attendance, productivity, and employment. Businesses pay the price, too, through absenteeism and lost productivity, distracted or unmotivated workers, and turnover.
What if you could fix it? What if you could create structures for your employees-outside your own HR department-that could make the essential difference between keeping a job and losing it?
In this book, Mark Peters shows you how. He describes a clear, practical, successful and repeatable path you can take to serve your company, workforce, and community, modeled on the hugely successful collaboration he founded with other business owners. This book is a blueprint any group of businesses in any community can use.