The Finest Thought Leaders
is president and chief storyteller of WordWrite.
Since its founding in 2002, WordWrite has grown into one of the Pittsburgh region’s largest independent public relations agencies. A perennial top-ranked firm in the annual O’Dwyer’s national rankings, WordWrite posted the fourth-greatest growth among 123 ranked agencies in 2017. In 2019, the Pittsburgh Business Times named WordWrite one of the region’s 50 fastest growing companies.
WordWrite works with providers of complex services, connecting them to the decision makers who hire them. WordWrite does this by uncovering, developing and then sharing an organization’s Capital S Story, the one that stands above all other stories an organization may share because it answers these questions: Why someone should buy from you, work for you, invest in you or partner with you.
Paul’s passion for storytelling comes from his journalism career, in which he wrote 10,000 stories and edited another 10,000. That immersion in the power of stories inspired him to form WordWrite and to write a book on the importance of storytelling in business, Finding Your Capital S Story, available through Leadership Books. The book builds on WordWrite’s trademarked storytelling process, StoryCrafting®, and explains why storytelling is the most effective communication strategy any organization owns.
WordWrite has received numerous awards for its work, from PRSA, IABC and other
professional organizations. Its work has also appeared in PR News books as case studies of excellence.
In 2013, Paul was honored by the Pittsburgh chapter of the Public Relations Society of
America (PRSA) with The Renaissance Hall of Fame Award. The chapter’s highest honor is presented to a veteran public relations professional who has made a substantial impact in the Pittsburgh region.
Before founding WordWrite, Paul was a vice president at Ketchum Public Relations, where he served clients including Alcoa, Bridgestone/Firestone and Rutgers University.
Previously, Paul spent two decades as a journalist. He edited the Pittsburgh Business Times from 1994 to 1998. Paul was an editor and correspondent for the Thomson Washington, D.C. bureau from 1988-1993, where he covered Congress, the White House and four presidential nominating conventions. He also was senior editor of OhioWeek and a reporter for The Cincinnati Enquirer.
As a Congressional Fellow of the American Political Science Association in 1986-87, Paul was an aide to U.S. Sen. Paul Simon of Illinois and later, issues director for Simon’s 1988
presidential run, leading a staff handling speechwriting, debate preparation and opposition research.
Paul graduated from Miami University in Ohio in 1980 with a degree in mass communication. He is an Accredited Business Communicator (ABC) through IABC and is active in the community, serving as vice chair of the River City Brass, and on the board of The Rivers Club.
“An essential read for any Business Leader that wants to improve how they connect with their customers/clients. Paul's StoryCrafting process is relevant regardless of the size of your business, and will help you to develop your brand and tell your story.”
~ Randy Feger
“Number one, buy Paul's book. And number two, call Paul ... get your story written — and you can't do it yourself. It's hard to do it yourself because there's not that objectivity. So read the book so you understand, and then call Paul.”
~ Lisa Rehurek, CEO, The RFP Success Company
“So often businesses market by spending tons of money hoping that all that spending turns into clients. Paul Furiga demonstrates how our brains are naturally wired for stories. But then explains that by telling your authentic story it differentiates you in the market and leads to more loyal clients and ultimately more success. The book is filled with examples, but further gives you the tools to be able to understand how to craft your marketing story that will make a difference. Whether you are B2B or B2C, a product or service, this book will help you and your business achieve greater connection to your future customer.”
~ Jay Izso
“Finding Your Capital S Story, Why Your Story Drives Your Brand — lots of great advice … Once you pick it up and start reading it, I think you're really going to flow through it and enjoy it like I did.”
~ Jason Falls, author of Winfluence, reframing influencer marketing to ignite your brand
“If you haven't already bought his book and broken out your highlighter, well, it's time you did that … Get that book. You will enjoy it. You will be inspired.”
~ Susan Finch, President, Funnel Media Group
As a business leader, you need this answer to find your best-fit clients, engage employees, secure partners and win investors. In this trailblazing book, storyteller Paul Furiga reveals the importance of your Capital S Story to drive these results.
Finding Your Capital S Story shows how our brains are hard-wired to remember stories and use them to eliminate 21st-century information overload and digital clutter. Even before we had written language, we shared stories and now, thanks to MRIs and other scientific tools, we can prove the power of storytelling.
By uncovering, developing and sharing your Capital S Story, you have the opportunity to turn biology, culture and science to your benefit, engaging your most important audiences.
In Finding Your Capital S Story, Paul Furiga shares the formula to: