A Masterclass in Publishing & Profitability

Your time at The Author’s Summit is more than just a seminar—it is a strategic deep dive into the business of books. Best-selling publisher Michael Stickler will guide you through the entire lifecycle of a successful book, from refining your initial concept to holding the finished product in your hands.

Writing Is Only Half the Battle

A great book means nothing if it doesn't reach the right readers. Mike will hand you the exact marketing toolkits and sales frameworks that allow Leadership Books titles to consistently outsell the competition. This is your blueprint for visibility.

Direct Access & Strategy

Don't leave with unanswered questions. The Summit includes dedicated Q&A sessions, giving you direct access to Mike’s expertise so you can solve specific challenges related to your manuscript or market.

Key Takeaways:

• The Industry "Insider": innovative strategies that traditional publishers won't tell you.

• The Business Ecosystem: Proven methods to integrate your book into your existing business or ministry to drive revenue and leads.

• Authority Scaling: How to leverage your book to secure higher fees, bigger speaking stages, and unparalleled influence in your industry.

Why This Summit Is Essential for Your Author Career

The Author’s Summit cuts through the noise of the industry to give you a clear, actionable path forward. In a single intensive day, we replace months of research with proven strategies from the front lines of publishing.

You will leave with the ability to:

• Clarify Your "Why": Pinpoint the strategic purpose of your book to ensure it serves your business or ministry goals.

• Choose the Right Model: Finally understand the pros, cons, and economics of Traditional vs. Self-Publishing vs. Hybrid models.

• Protect Your Investment: Learn how to avoid the expensive "rookie mistakes" that cost new authors thousands of dollars.

• Master Every Format: Get the blueprint for launching successfully across Print, eBook, and Audiobook platforms simultaneously.

• Maximize Revenue: Go beyond royalties—learn how to structure your book to generate long-term income and leads.

9:30 AM PST | The New Era of Authority

• The Modern Publishing Landscape

  Forget what you think you know about books. We kick off by revealing how the industry has shifted and why a book is the single most powerful asset for modern leaders.

  
  

• Defining Your Strategy

  Traditional vs. Self-Publishing: Choosing Your Path

  Stop guessing. We break down the economics, timelines, and ownership rights of each model so you can make the profitable choice for your career.

  
  

• The "Why" That Sells

  Discovering the Impact of Your Unique Voice

  A great book starts with a powerful purpose. We help you refine your core message so it resonates deeply with readers and drives your business or ministry forward.

  
  

• Targeting & Positioning

  Who Is Your Audience? (And How to Find Them)

  Don't write for "everyone." Learn how to identify, locate, and engage the specific tribe of readers who are waiting for your message.

  
  

• Execution Blueprint

  The Lifecycle of a Bestseller: From Concept to Launch

  We walk you through the professional timeline of a successful book rollout. No missed steps, no wasted time—just a clear path to the finish line.

  
  

• Monetization & Growth

  Beyond Royalties: Revenue Models That Work

  Unlock the secrets to turning your book into a business. We explore how to structure your book to generate high-ticket leads, consulting clients, and long-term passive income.

  
  

• Scaling Your Influence

  From Book to Course: Expanding Your Reach

  Learn how to repurpose your manuscript into profitable online courses and training programs that multiply your impact and income.

  
  

• Exclusive Feature

  The "Bestseller Roundtable"

  A Private Session with Success Stories

  Bypass the learning curve. In this exclusive session, you will hear directly from best-selling authors who have walked this path. Learn their strategies, avoid their mistakes, and replicate their wins.

  
  

• The Action Plan

  Your Path to Publication

  We move from theory to action. You will leave this session with a concrete "Next Steps" plan to take control of your publishing destiny immediately.

  
  

• Strategic Q&A

  The "Hot Seat" Session

  Get expert answers to your specific roadblocks. Whether it’s a question about your title, your market, or your manuscript, we address it here.

  
  

• 3:20 PM | Closing Remarks & Launch

  Your Journey Begins Now