How Altruistic Employee Assistance Pays Off

Beyond a paycheck, how much do employers owe their workers? A business alliance focused on employee assistance has had success in helping employees manage their lives and improve their prospects. Mark Peters, CEO of his family business, Butterball Farms, and co-founder of employee assistance nonprofit The Source, talks about the bottom line benefits of an expansive social contract.

Our guest today brings several decades of experience and data to the discussion. Mark Peters is CEO of his family firm, Butterball Farms in Grand Rapids, Michigan. Mark co-founded The Source, a nonprofit employee assistance organization funded by private employers in Western Michigan. The Source helps companies address issues that their human resource functions are ill-equipped to deal with. It works with nonprofits and government agencies to link workers with a range of resources, from health and social services to housing and career development. We'll talk about Mark's efforts to align his vision of fairness and opportunity for workers with his business strategy. We'll also discuss the economics of good jobs and what it takes to build a coalition of employers, nonprofits, and the public sector. And we'll discuss how The Source can provide a model for similar efforts emerging around the nation. 

ABOUT THE AUTHOR

Mark Peters is the Chief Executive Officer of Butterball Farms, Inc., which was nationally recognized as one of The Best and Brightest Companies to Work For(R) from 2018 to 2020 and is America's leading producer of culinary butter and margarine. Author of the book "The Source". Recognized by numerous companies from Ernst and Young to McDonalds for his leadership, Peters is an engaging speaker and storyteller who has addressed TEDx and other audiences. He lives in Grand Rapids, Michigan.

Recognized by numerous companies from Ernst & Young to McDonalds for his leadership, Peters is an engaging speaker and storyteller who has addressed TED-x and other audiences. He lives in Grand Rapids with his daughter and dog and is an avid diver, boater, biker, and skier.

You may also contact Mark at Leadership Speakers Bureau to schedule him for speaking or leadership engagements.