Step 1: THE PUBLISHING PLAN
The most crucial part of any publishing project is the Publishing Plan. Together with our Executive Editor and Marketing Team, each author develops a strategic publishing plan that considers the desired publication date, Table of Contents, writing schedule and marketing plan. Once the Author, Executive Editor, Production Design Team, and Marketing Team agree upon the plan, a series of deadlines are executed.
Timeline: Two to four weeks
Step 2: EDITORIAL/WRITING STAGE
At this step, the author meets with their Executive Editor. The Editor becomes familiarized with the project and the Author and together, they develop a manuscript development schedule and writing/editing plan, establishing:
- The Purpose of the Book, including its ultimate value for the reader,
The Book's Ultimate Business Objective (acquiring speaking engagements, consulting clients, etc.),
... both of which are served and supported by
- The Author's Message,
- The Defined Reading Audience,
Your professional partners in this work:
All of our editors, ghostwriters, and designers have worked on many books for traditional publishers or have edited many books that have sold to publishers, so we meet the highest standards of excellence in the publishing industry.
Our editors or ghostwriters are responsible for such international classics as: What Color Is Your Parachute? by Richard Bolles, KingMaker by Marcus (Goodie) Goodloe, The Truth Mirage by Dr. Freddy Davis, On Death and Dying by Elizabeth Kubler-Ross, as well as Linus Pauling on Peace by B. Marinacci and R. Krishnamurthy, and books by Joe Vitale, who is featured in The Secret.
We handle many genres for subject matter experts, including books on business, leadership, company culture, support for entrepreneurs, project management, corporate responsibility, management, diversity, health, self-help, personal growth, Christian, memoir, finance, real estate, relationships, and much more.
Timeline: Three to twelve months
Step 3: TESTING
As the author’s book comes to completion two audience tests are conducted:
Book Cover: The author will meet with a designer to discuss cover and interior design. Two covers will be created for the author’s review and as a team, the cover and interior content design will be selected.
Upon final approval, the book cover will be ready for testing. The DesignTeam will release two cover designs to 10,000 sample audience readers for feedback for final cover selection.
Peer Expert Review: Once the finalized author’s manuscript is completed, it will be sent for a peer expert review. This review is made up of the author’s audience members, trade professionals, and voracious readers.
Based on the data collected from the testing stage, the author, Executive Editor and Design Team will convene again to consider any final changes.
At the completion of this step, the book will be ready to be compiled, the interior design created and prepared for the printer.
The printer will submit in return a printer proof for corrections.
Upon completion of the final corrections, proof designs and books will be printed for final approvals. The Galley or Advance Reader Copies will be available for prerelease.
Timeline: two to four months.
Step 4: PUBLICATION RELEASE
Depending on the depth of marketing assistance the author desires, a four to twelve-month (and beyond) publication release is carefully planned out. This includes public relations, social media, book fairs, and advertising. The book launch is a carefully orchestrated process, a process that can make a book an important—memorable— piece or a work that is totally forgotten. This release includes a four-part launch campaign:
- The first launch of your book will be in hardcover. Your book will remain in hardcover while the book sales are building.
- The second launch for the softcover version of the book will be announce to provide a bump in sales, as well as to offer a lower cost version of the book.
- The third launch is in an eBook form, which will begin to be distributed about one year after the softcover.
- The fourth and final launch is in audio book form.
Your book will be available to every book retailer in the world, including Amazon, Barnes and Noble, and every brick and mortar retailer. It will ship from the closest fulfillment center (from their location on four continents) to any purchaser.
Marketing Plan: Each book release is different, but each has a basic path that Leadership Books has perfected.
- Social Media Advertising
- Social Influencer Advertising
- Content Marketing
- Event Marketing
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