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The New It: How Technology Leaders Are Enabling Business Strategy In The Digital Age

SKU: 9780071846981
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Introducing a Powerful New Business Model for Today's IT

Blogger, speaker, software executive, and bestselling author Jill Dych has been thinking about leadership a lot lately. Having consulted with business and IT executives with Fortune 500 companies for most of her career, she has heard a common refrain: What should we do about shadow IT? She's decided to address the answer head-on.

With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it's time for a manifesto for leaders who recognize and are nervous about the demands of the digital age. Whether you're an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company and prescribing IT's future. Learn how to:

  • ASSESS your current and future IT profile
  • ALIGN your IT organization with business priorities
  • MAP technology delivery plans according to business priiorities
  • ORGANIZE IT according to your company's culture and strengths
  • REDEFINE innovation and talent management practices
  • BUILD a stronger and enduring role for IT as a business partner


Jill Dychfrank, funny, and full of great storieshas been thinking, writing, and speaking about business-IT alignment for over two decades. In her career as a consultant and advisor to executives across industries, she's seen success in action and has collaborated with change agents to make it happen.

Jill has lived and worked around the world, speaking at industry conferences and tech events and writing books on the topic of why corporate technologies are business-driven. (Or at least, why they should be.) She is the author of: e-Data (Addison Wesley, 2000), The CRM Handbook (Addison Wesley, 2002), and Customer Data Integration (Wiley, 2007, co-authored). Her work has been featured in,, Computerworld, and


Jill Dych is the Vice President of Best Practices for SAS. She is also an acknowledged speaker, author, and blogger. Previously, Jill was a partner and co-founder of Baseline Consulting. She has written three books on the business value of IT, including the bestselling The CRM Handbook.