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What Is Strategic Innovation?

What Is Strategic Innovation?

The process of creating value for ideal clients by developing, piloting, and packaging breakthrough products, services, and experience to create transformation and build competitive advantage.

This concept goes beyond mere product or technological innovation, encompassing a broader scope that can involve rethinking business models, exploring new markets, reinventing processes, and developing novel ways to deliver value to customers.

Key aspects of strategic innovation include:

1. Vision and Leadership: 

A clear vision and strong leadership are essential to steer the organization towards innovative strategies. Leaders must champion a culture of innovation and be willing to take calculated risks.

2. Technology Utilization: 

Effectively leveraging new technologies like AI to enhance operations, create new products or services, and improve customer experiences.

3. Ideal Client Focus: 

Understanding evolving customer outcomes and obstacles, and using this insight to drive innovation in products, services, or business models.

4. Business Model Innovation: 

Rethinking how value is created and captured, which can involve changing revenue models, distribution channels, or customer engagement strategies.

5. Organizational Agility: 

The ability to adapt and respond quickly to market changes and emerging opportunities.

6. Collaboration and Diversity: 

Encouraging collaboration within and outside the organization and leveraging diverse perspectives to fuel creative problem-solving.

Strategic innovation is crucial for long-term success and relevance in an increasingly competitive and rapidly changing business environment. It requires a balance of creativity, strategic thinking, and execution capabilities.


Darrell Amy is a growth architect, with a unique perspective on how to grow revenue. Most books are written from the perspective of either sales or marketing. Darrell brings both together to help companies develop and implement strategies to grow. He is the author of Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.

Darrell’s passion is to make the world a better place. Serving on the board of several non-profits, he has a front row seat to see the impact of financial gifts from successful businesses. Out of this, he helped launch the Grow4Good movement with the goal of helping 10,000 great businesses double revenue so they can grow employment while also giving back to their communities.

Over the past 25 years, Darrell has been deeply involved in both sales and marketing.  He has worked with hundreds of companies ranging from Fortune 100 organizations to local family-owned businesses. During that time, he’s trained thousands of sales people, most recently creating solutions sales training for a global technology company. He’s started several digital marketing agencies, helping companies implement inbound marketing strategies.

You may also contact Darrell at Leadership Speakers Bureau to schedule him for speaking or leadership engagements.


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