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Wouldn’t it be great to just submit your labor-of-love book manuscript to a publisher and have them start sending you residual checks every month?
As you’ve found ‒ on your own, or in Part 1 of this two-part post (click here to read) ‒ the manuscript is only one, early step along the real road of creating and marketing a successful book.
The good news is: you don’t have to travel this road unguided and alone. Today, I will show you more about how Leadership Book can even take some of its most-difficult steps FOR YOU!
Once you and your Editorial Team have perfected your manuscript’s content (alá Part 1), we move your project to another set of hands-on experts, your Production-Marketing Team ‒ by then, already working on your project.
On the one hand, this Team
- designs and lays-out your manuscript’s content, enhancing its visual presentation of your message and your voice and
- creates the book cover and dust-jacket (all with your approval) to turn your manuscript into its physical, end-product:
- your printed book, the physical expression of your message, in your voice, designed to produce the best reading experience it can for your audience.
On the other hand, this Team constructs and implements the most appropriate strategies to:
- position you as the go-to expert on the topic of your book
- across the general book-reading market,
- focusing on your specific audience, and
- within the book-distribution path-members to your reader,
- inform and excite your audience that you’ve authored a message important to them, and
- energize the distribution channel-members to move your book ‒
- into the retail outlets convenient to your audience, and
- into the hands of your readers.
Let’s meet this team:
Your Production-Marketing Director – who oversees your Production-Marketing Team and project, and with you, creates: the positioning strategy for you, the marketing strategy for your book, and the promotion strategy that energizes the distribution channels to deliver your book ‒ and excites groups of your audience to buy it! Embracing your message, voice, and audience your Production-Marketing Director and Team work as closely with you as did your Editorial Director and Team. Don’t be surprised to meet them at trade shows relevant to Leadership Book authors.
Your Designer – who, with final manuscript in hand, creates the book’s internal presentation and its cover/dust-jacket – visually conveying your message, in your voice, to your audience. Working with your other Social Media and creative-expert members, test-markets the cover design for sales appeal and purchase-inducing effectiveness with your audience. Test-marketing extracts valuable feedback on its design and builds ‘buzz’ about your book’s imminent availability.
Your Social Media Manager – Manuscript nearing final, begins building your audience and positioning you as their go-to topic-expert using your blog and other means. Facebook, Twitter, Instagram, blog, and other Internet followers expand the ‘buzz,’ even creating ‘audience-ownership’ of your upcoming book.
Your PR, Advertising, and Meeting Planners – Product design (content, layout, and cover) finalized, these experts begin scheduling author interviews, podcasts, signing tours, media appearances and other, in-person opportunities for you as the author to speak, tell your story, and even sign and sell books!
Your Remarketers – who send those customized Internet ads to people who have identified their interest in your book through their site visits and clicks on your book’s promotions. These strongly help build and energize your audience. You’ve seen ads like these after expressing such interest on the Internet.)
Your Distribution, Fulfillment, and Customer Service Representatives – who ensure that all book-selling platforms are actively offering your book for sale; support retail outlet inventories, process orders; ship your books to their purchasers from the distribution locations closest to them across the globe; and field customer inquiries, questions, and complaints.
The Bottom Line: No more need for the author’s ‘garage-full-of-books’ these days! With your Editorial and Product-Marketing teams working with you, you can know that its finishing, sales, and distribution runs efficiently. Rest easy! You don’t have to sell books out of the trunk of your car anymore – unless you want to!
Leadership Book helps you navigate the publishing process and remove from you the stressful parts of book writing, publishing, and sales. Contact Leadership Book today and let us bring you a pro-team to help you turn your manuscript into a sales winner in the marketplace – and a treasured winner with your audience – in their hearts.
If you have a story to tell, let Leadership Book help you tell it!
Leadership Books Publishing is an emerging powerhouse in book publishing. We’ve joined the two worlds of traditional and self-publishing into one company that can help do it all. Our capabilities and relationships allow us to create targeted and integrated book campaigns that mobilize high-profile contacts in your niche, capitalize on word-of-mouth marketing through social marketers, and extend your reach into the most prominent media publications. Our authors have the unparalleled service of an Executive Editor, one who will work with you in putting your story ideas into book form. Once that’s completed, our professional designers will work with you to design the cover and interior to make your book ready to sell.
Leadership Book markets your book by distributing to every major book seller on three continents.
About Michael Stickler
To set up an appointment to speak to a Literary Agent:
Email: Alfredo Baguio
Call: (702) 605-4354