In this insightful book, former director of the World Business Forum, Eduardo Braun, introduces a new vision of leadership: The New CEO someone who puts people, cultures, and emotions first. Through thousands of hours of conversations with world-class leaders, Braun has identified 5 Key Roles leaders can use to inspire people to strive for greater success, and in turn change the world for good.

With this refreshingly human approach, you'll find it easy to integrate the 5 traits into your work and your life. The author shares intimate stories and practical life lessons from CEOs like Jack Welch and Tony Hsieh, who trusted their instincts, followed their passions, and shared their visions with others. Leaders at all levels will learn how to make stronger connections that get better results and create a culture of inspiration and success.

ABOUT THE AUTHOR:

Eduardo Braun is a former director of the HSM Group (organizers of the World Business Forum), the first global multimedia management company. His unique insights on leadership are gleaned from his personal meetings and interviews with world-renowned luminaries and leaders such as Pope Francis, Bill Clinton, Tony Blair, Madeleine Albright, Collin Powell, Mikhail Gorbachev, and Jack Welch. An in-demand speaker on leadership and management, Braun presides over events around the world. He resides in Buenos Aires.

REVIEWS:

"An insightful and original exploration of company culture, and the critical importance of inspiring emotions to spur engagement -- and results. An essential read for any leader who understands that people are what make businesses live or die."
--Jack Welch

"People First Leadership brings together the best minds in business to make a counterintuitive yet powerful case for the importance of emotion in organizational success. By adopting the five key roles of Braun's proposed 'Chief Emotions Officer,' you can use the softer side of management to transform your own organization."
--Daniel H. Pink, New York Times bestselling author of Drive and A Whole New Mind

"Over the years I've seen Eduardo interview heads of State, heads of corporations, and global thought leaders. He has now skillfully extracted the leadership lessons and shared them in People First Leadership, showing what the best leaders actually do, and the crucial role that emotions play in changing behavior. "
--Rene Mauborgne, INSEAD Professor and coauthor of the global bestseller, Blue Ocean Strategy

"Eduardo Braun's book is a magnificently written masterpiece that beautifully portrays why the 'intangibles' are more motivating than the 'tangibles' in creating a dynamic, people focused organizational culture, which leads to personal fulfillment for employees; an energizing esprit de corps for all participants; and mesmerizing results for the entity. Eduardo's book is a 'bible' for those leaders who aspire to inspire."
-- Herb Kelleher, Cofounder, Chariman Emeritus and Former CEO of Southwest Airlines

"In People First Leadership, Eduardo Braun puts the focus squarely where it belongs: on helping individuals at work develop their innate potential. In the battle to overcome the disengagement and underperformance that plagues economies around the world, Braun offers a practical tool-kit for unleashing the creativity, passion, and commitment that drives high performance."
--Gary Hamel, author of The Future of Management and What Happens Now

People First Leadership: How the Best Leaders Use Culture and Emotion to Drive Unprecedented Results