Charlotte Beers is proof that women can achieve power, pride, and joy at work-despite the odds.
In the highly competitive and often cutthroat world of advertising, Charlotte became the first female ever to head two giant, multinational advertising
agencies. In serving her demanding clients, she helped build many of the most important brands around the world.
Today, Charlotte rates her current title-teacher-her most satisfying, as she travels through the United States and Europe educating women on how to ignite their own strengths, in what she calls "the era of forging ahead for women."
Her pioneering experiences have been captured in I'd Rather Be in Charge, creating a blueprint for women as they face their own challenges and strive to achieve the positions of leadership and influence they deserve.
ABOUT THE AUTHOR
Texas-born Charlotte Beers has combined her business insight with an innate Southern charm to become a legend in the competitive world of advertising. Featured on the covers of Fortune and Businessweek as one of the most powerful women in America, Charlotte and her mantra of the difference between products and brands revolutionized major ad campaigns brought unprecedented success to her clients and the advertising agencies she managed.
Charlotte began her career in advertising as an account executive at J. Walter Thompson Advertising, later becoming the first female senior vice president in the firm’s history. From J. Walter Thompson, Charlotte brought her skills to Tatham-Laird & Kudner as CEO. Her success led her to her next position as chairman/CEO of Ogilvy & Mather Worldwide, a multinational advertising agency. Harvard Business School still teaches their bestselling case study on leadership entitled ?Charlotte Beers at Ogilvy
REVIEWS
"Charlotte is the greatest master of knowledge I have ever met. This book will help working women remove their self-imposed blocks and become as great as they are meant to be."
- Suze Orman, #1 "New York Times" bestselling author
"Charlotte Beers is: Captivating. Persuasive. Charming. Disarming. Eloquent. Substantive. Successful. Modest. Strategic. Capable. Determined. Convincing. Enough said. Read this book to learn how to be in charge."
- Martha Stewart, "New York Times" bestselling author
"A role model and champion to all women who want to make the most of their careers, Beers offers useful guidance on how to seize opportunities, be influential, and shape events."
- "Publishers Weekly"
"Reading "I'd Rather Be in Charge", I found myself reflecting on my own way of teaching and leading. Charlotte candidly shares with us how she found her own unique path to influence in her exceptional journey in Corporate America and gives us precious advice on how to find ours. I will draw on some of her lessons in my Power and Influence class this season."
- Julie Battilana, Associate Professor of Business Administration, Harvard Business School
