Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.
ABOUT THE AUTHOR:
Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.
Where do I start? I am all for being unique and standing out! In today's business climate, most businesses look exactly the same. The problem is that more and more businesses are popping up and unless you are unique, you can be left behind.
This book is from 2007, but the message is still very loud and clear. Stand out and get noticed! There are so many products out there these days and many are pretty the same. What makes them different? It's the COW, they are creating, planning and milking that baby to the bank. There are many ways to stand out, I like how this book has a few case studies and explains how these companies stood out and dominated a sometime saturated market.
This is the second book I have read by Seth Godin. I think this is a great book. It covers a fairly wide market segment with a very specific subject. Although not very deep and challenging, its concepts are easily accessible and speaks to people who have no clue about marketing as well as people who are in business leadership. Although not all of the book is written for a more seasoned marketer, there is plenty of great ideas for even the most curmudgeon, stuck-in-the-mud, business person. All together, this book lays an excellent foundation for those looking for fresh ideas in stale markets.