PRE-SELLING!!!
Ready to harness truth as your greatest asset in life, business, and brand-building? In the Selling the Truth: A 'Semoir' with Insights for Life & Business Online Course, branding expert, comedian, and copywriter Hersh Rephun reveals how embracing truth can transform your approach to success. Based on his unique "semoir" (semi-memoir), Hersh delves into the art of "selling the truth," blending the fundamentals of authentic communication with the realities of personal imperfection.
This course combines impactful life lessons, humorous business anecdotes, and insights from Hersh's career as a stand-up comedian to present a fresh, post-pandemic perspective on authenticity. You'll discover how to cultivate a brand voice that resonates—whether for yourself, a product, or an idea—and align it with reality, creating genuine connections. By the end, you'll understand why truth isn’t just something you tell; it’s what you believe, shaping your success in ways you may never have considered.
ABOUT THE AUTHOR:
Known as "The MESSAGE Therapist™," Hersh Rephun is a speaker, author, and consultant who specializes in crafting incomparable personal brands for innovators, disrupters, and thought leaders. He's worked with startups and billion-dollar brands, challengers and market leaders, fledgling filmmakers and Oscar nominees. Hersh spent a decade as a standup comedian, appearing at The Comedy Store, The Improvisation, Ice House, Comedy Cellar, and The Comic Strip, and playing gigs across the country. He hosts the popular Truth Tastes Funny and YES, BRAND podcasts. Hersh operates on one simple principle: sell the truth with humor and humanity. Hersh is a married father of five and follows the sun.
REVIEWS:
“‘Selling The Truth’ is a must-read for anyone seeking insights on marketing, branding, and life itself. Hersh is a rare combination - a creative visionary, a nuts and bolts tactician, a dreamer, a realist, and an engaging “raconteur” in the best sense of the word. He injects humor into all he does and this comes through with a sense of positivity that is much needed in the world today.”
— David Kahan, CEO, Birkenstock Americas
“This book is a GEM! The many facets of the 'Nine Knowings' are priceless. Rephun covers points in life that need to be shared; whether you are looking to improve yourself personally or in business, you will find invaluable precious nuggets throughout this read. Selling the Truth is bejeweled with just that - truth with a lowercase ‘t’ and truth with an uppercase ‘T.’ Rephun shows us that living in that T(t)ruth is the most freeing and natural way to run your life or business and will produce clarity for you on every level. This book is a treasure trove to be stored in your heart.”
– Sandy Ciaramitaro
Educator/Author, “The Good Eggs” series
“After reading ‘Selling the Truth’ by Hersh Rephun, I am having a hard think about it. I meditated on my childhood when I had high standards of knowing the right answers and reporting just the facts; reflected on all my deliberate little white lies concocted to ‘save’ people from emotional upheavals; and examined the stories I made up that have morphed into 'truths’, because I told them so often with intensity and conviction. Nonetheless, they were stories. Dig into this manuscript and be prepared to journey down the rabbit hole where truth awaits you. As Socrates cautioned, ‘To know thyself is the beginning of true wisdom,’ and Shakespeare said, ‘To thine own self be true.”
– Nancy Zare, PhD.
The Sales Whisperer
“I always seem to receive what I need at the moment and Hersh’s book, Selling the Truth, did just that in a huge way. I thought to myself so many times, ‘He must be reading my mind.’ What spoke to me LOUD and CLEAR were two sentences, ‘It was time to change my mindset, from one of wanting and waiting, to welcoming and winning.’ Also, ‘I’d prefer turn-by-turn instructions to a road map,’ i.e., ‘Just tell me what to do to get there.’ Thank you Hersh for being your genuine self and encouraging me to affect change in my life, therefore the world at large.”
– Helena Luciani Basso
Founder, “The More You’re Looking For”
“Hersh's blend of humor and deep insights into authenticity make ‘Selling the Truth’ both engaging and thought-provoking. He ties personal stories into business lessons, giving the content a relatable, human touch.”
– Keith Di Fiore, PMP
Growth, Strategy & Transformational Change
