PEOPLE DON'T PAY FOR CONTENT; THEY PAY FOR PACKAGING.But how do you package yourself in a way that is accessible, relatable, and that will beheard above the noise?You want to expand your career and take your business to the next level. You're not sure exactly where to start, but you want to be known. You might have brilliant ideas, but you weren't born knowing how to sell them. No one is; it takes study, practice, and years of grind.The truth is, there's no difference between branding a company and branding a person.It takes a shift in mindset: you are the company.Robin Farmanfarmaian takes you from zero to blastoff. Take a deep dive through the how of thought leadership; learn the foundations that will create an impact; see how Robin transformed herself into a brand; and establish your whyyour fundamental truthto build your launching pad for success.

ABOUT THE AUTHOR:

Robin Farmanfarmaian is an author, speaker and entrepreneur who believes that technology can empower patients and make a positive impact in the health and medical field. This position drives her to provide education and resources to leaders, entrepreneurs, physicians, healthcare professionals, and innovators to positively impact medicine and healthcare. Farmanfarmaian is a professional speaker on technology and medicine for many conferences and companies, and is also adjunct faculty for Singularity University and a contributing writer to Wired, Forbes, Huffington Post, and others.Currently, Farmanfarmaian is working with a few early stage start-ups: as COO for Arc Fusion Programs; as co-founder and former Executive Director for the Organ Preservation Alliance; as VP of Business Development for Invicta Medical; and as President of i4j ECO, a summit to disrupt unemployment through innovation to create jobs and meaningful work for everyone.