Most people believe that the best way to motivate is with rewards like moneythe carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at homeis the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business doesand how that affects every aspect of life. He examines the three elements of true motivationautonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

ABOUT THE AUTHOR:

Daniel H. Pink is the author of six provocative books -- including his newest, WHEN: The Scientific Secrets of Perfect Timing. WHEN is a New York Times, Wall Street Journal, USA Today, Washington Post, and Publishers Weekly bestseller. Pink's other books include the long-running New York Times bestseller A WHOLE NEW MIND and the #1 New York Times bestsellers DRIVE and TO SELL IS HUMAN. His books have won multiple awards and have been translated into 37 languages. Pink lives in Washington, DC, with his family.

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