Avoid terrible advice, cognitive biases, and poor decisions.

Before you find yourself about to make another gut-based decision that will surely end badly you must take the time to read this book. It will save you from yourself! Leonard A. Schlesinger, PhD, Vice Chairman and COO Emeritus at Limited Brands, Baker Foundation Professor at Harvard Business School, President Emeritus of Babson College, and bestselling author of Just Start

Want to avoid business disasters, whether minor mishaps, such as excessive team conflict, or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioral economics studies show that such disasters stem from poor decisions due to our faulty mental patternswhat scholars call cognitive biasesand are preventable.

Unfortunately, the typical advice for business leaders to go with their guts plays into these cognitive biases and leads to disastrous decisions that devastate the bottom line. By combining practical case studies with cutting-edge research, Never Go With Your Gut will help you make the best decisions and prevent these business disasters.

The leading expert on avoiding business disasters, Dr. Gleb Tsipursky, draws on over 20 years of extensive consulting, coaching, and speaking experience to show how pioneering leaders and organizationsmany of them his clientsavoid business disasters. Reading this book will enable you to:

• Discover how pioneering leaders and organizations address cognitive biases to avoid disastrous decisions.
• Adapt best practices on avoiding business disasters from these leaders and organizations to your own context.
• Develop processes that empower everyone in your organization to avoid business disasters.

ABOUT THE AUTHOR:

Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors known as cognitive biases, which devastate bottom lines and bring down high-flying careers. His expertise and passion is developing the most effective and profitable decision-making strategies, based on pragmatic business experience and cutting-edge behavioral economics and cognitive neuroscience, to empower leaders to avoid business disasters and maximize their bottom lines.

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