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Ignite Culture: Empowering and Leading a Healthy, High-Performance Organization from the Inside Out

SKU: 9781647046194
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Learn how to Empower and Lead a Healthy, High-Performance Organization from the Inside Out in this Wall Street Journal Bestseller!

Sometimes corporate leaders forget that businesses are human systems. Revenue, innovation, and growth are all generated by human beings. Every organization is a human system, an amalgamation of personalities, behaviors, moods, actions, and interactions. All too often, personalities when on overdrive, cause defensive aggressive or passive defensive polarities in how people work together. This causes relational friction, dysfunction, dissatisfaction, and stress - all adversely impacting organizational culture.

Offering a unique combination of experiential coaching, evidence-based leadership tools, and actionable strategies, this book empowers business leaders with the wisdom and insights they need to assess how personality overdrive is causing relationship breakdowns and unnecessary conflict.

Ignite Culture gives CEOs, HR, and Business Leaders a first-hand view into what causes dysfunction in the workplace and what to do about it. You learn how to cultivate a healthy company culture, increase employee engagement and performance, spark innovation among teams and align people towards a common cause.

Inside, you learn to:

-Understand how important introspection and self-discovery are to personal and organizational performance.
-Learn the impact of our behavior on the spaces in which we work.
-Experiment with new ways to alter old behaviors that inhibit growth.
-Be equipped to coach and mentor others on owning their impact.
-Catalyze positive change across the organization.
-Inspire peak performance and achieve market leadership.

"Margaret is an expert in the field of culture change and development. Her work has helped thousands of people across companies heal trust, mend broken relationships, and create space for people to start working together more effectively. Her real stories and experiences combine with research to create an authentic and powerful resource. This is the book every leader needs to read!" -Dr. Marshall Goldsmith, #1 Executive Coach and New York Times bestselling author of The Earned Life.

Get Ignite Culture today!


Margaret "Magi" Graziano is the founder and CEO of KeenAlignment, named an Inc 5000 Fastest Growing Private Companies in America. She lives and breathes culture. With contagious energy and undeniable candor, Magi has helped hundreds of companies build intentional, healthy, high-performance organizational cultures. Named one of Silicon Valley's Top 100 Influential Women in Business, Magi has more than 20 years of experience and is a pioneer in the conscious leadership and cultural alignment movements. Magi's groundbreaking work is driven by her passion to ignite human potential at work.

You may also contact Margaret at Leadership Speakers Bureau to schedule her for speaking or leadership engagements.


"Ignite Culture: Empowering and Leading a Healthy, High-Performance Organization from the Inside Out" by Margaret Graziano offers a compelling roadmap for revitalizing workplace culture and fostering genuine human connection within organizations. Graziano's insights, drawn from years of experience and supported by real-life examples, cut through the clutter of conventional management approaches, emphasizing the crucial role of relationships in driving business success.

Through actionable strategies and evidence-based tools, Graziano empowers leaders to cultivate environments where trust, respect, and innovation thrive, ultimately leading to enhanced employee engagement and organizational performance. Whether you're a seasoned CEO or an emerging leader, this book serves as a beacon of inspiration and practical guidance for igniting positive change within your organization.

Graziano's approach is refreshing and original, offering a holistic perspective on leadership and transformation. Divided into three sections, the book presents a comprehensive framework for nurturing a healthy, high-performance culture from the inside out.

By weaving together theory, practical strategies, and real-world examples, Graziano delivers a compelling narrative that challenges conventional wisdom and inspires readers to lead with authenticity and purpose. "Ignite Culture" is a must-read for leaders and CEOs seeking to elevate their organizations to new heights of success by prioritizing the well-being and growth of their most valuable asset: their people.
– Ghulam Mustafa

I am a firm believer that every company needs to read this, really read it. If every single company would take the time to read this and understand the value that each person within that company brings, everyone would be better off. This book does a fine job of highlighting essential techniques and methods of accountability that would help countless companies succeed because success is not only generated by the production values and rates and so on. If you want true success, you need trust, honor, accountability, and a sense of reliability to those around you. I can't think of a better way to get companies to understand the ins and outs of what a business should really be. This book is by far the best tool in any toolbox of a business. They merely need to pick it up and use it. This mindset, this strategy, is the true key to a running and maintaining a successful company. Afterall, a company is only as good as its employees, but its employees are only as good their leaders. It isn't a one-way street, and it's high time people start seeing that! If I could give this ten stars, I would!
– Ashley P.

"Ignite Culture" by Margaret Graziano is a highly recommended read for leaders, emphasizing the importance of viewing businesses as human systems and recognizing the impact of personalities on organizational culture. Graziano offers a unique combination of experiential coaching, evidence-based leadership tools, and actionable strategies, providing leaders with wisdom to address relationship breakdowns caused by personality overdrive. The book not only explores the complexities of human systems within organizations but also offers practical guidance on cultivating a healthy company culture, enhancing employee engagement, fostering innovation, and aligning teams. Graziano's approach promotes introspection, self-discovery, and experimentation with new behaviors, empowering leaders to coach and mentor others effectively. The book's authenticity, featuring real stories and experiences combined with research, sets it apart, and the endorsement from Dr. Marshall Goldsmith adds credibility to Graziano's expertise. In summary, "Ignite Culture" is an invaluable guide for CEOs, HR professionals, and business leaders aiming to instigate positive change, achieve peak performance, and lead their organizations to market leadership.
– Amy K.