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The Personal MBA 10th Anniversary Edition

SKU: 9780525543022
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The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.

Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.

The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.

Inside you'll learn concepts such as:

The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics.

The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.

4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are?

Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.

The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.


Josh Kaufman is the author of three bestselling books: "The Personal MBA: Master the Art of Business", "The First 20 Hours: How to Learn Anything... Fast!", and "How to Fight a Hydra: Face Your Fears, Pursue Your Ambitions, and Become the Hero You Are Destined to Be."

Josh's research focuses on business, entrepreneurship, skill acquisition, productivity, creativity, applied psychology, and practical wisdom.

Josh has been featured as the #1 bestselling author in Business & Money, as ranked by

"The Personal MBA" has been featured as the #1 bestseller in Business Training and Business Management on The widely-acclaimed Personal MBA manifesto and business reading list has been downloaded over 3 million times by readers around the world.

"The First 20 Hours" has been featured as the #1 bestseller in Business Self-Improvement, Educational Psychology, and Personal Transformation on His TEDx talk on "The First 20 Hours" has been viewed over 16 million times worldwide, putting it in the top 10 most-viewed TEDx videos and top 100 most-viewed TED talks published to date.