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You Can't Crack That Egg Twice: Sage Advice From A Real Texas Cowboy

SKU: 9781951648497
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From his compelling story, "You Can't Crack That Egg Twice," TV celebrity, Scott Knudsen takes you inside a world where fortitude and tenacity are king. Knudsen transports you on a highly personal trip through his compelling storytelling, illustrating the transformational power of accepting life's obstacles and delving into the depths of his own experiences.

Unexpected setbacks are a part of life, and for Knudsen, his came in the form of a lightning bolt that permanently changed the trajectory of his life. He stood erect amidst the rubble, his wife at his side, and their young daughter in his arms, bound by the unbreakable ties of family. They agreed to face hardship head-on and refuse to let it define them in order to convert their tragedy into victory.

In "You Can't Crack That Egg Twice," Knudsen tells the amazing tale of how their family brand, a representation of their tenacity, rose from the ashes. Their unflinching dedication to "Ride for the Brand" became a guiding philosophy, inscribed into every facet of their daily existence, and was rooted in the rich traditions of the cowboy way of life. The Lightning K Brand became a symbol of their unbreakable energy, appearing on everything from their front gate to their steadfast horses, trucks, and even their feisty cattle.

However, this story covers more than just one family's success. Knudsen shows readers that there is hope in the face of difficulty by encouraging them to tackle their own life-altering circumstances in a way that is both vulnerable and inspirational. Through his stirring remarks, he demonstrates to us that even when life knocks us off our feet, we possess the potential to get back up, reinvent ourselves, and succeed once more.

Get ready to be enthralled by "You Can't Crack That Egg Twice," a moving and inspiring story that serves as a reminder of the human spirit's resiliency. Your life will be changed forever by Scott Knudsen's brilliant narrative, motivating you to face your issues head-on and explore possibilities no matter how intimidating they seem.


Scott Knudsen is not your ordinary 5th generation Texas cowboy with a business degree. He has been struck by lightning (in the head, out his hand), played a mixed doubles tennis tournament at the LA Forum with Billy Jean King and Martina Navratilova for Yonex, and became an award- winning national sales rep for a Fortune 50 company.

Headquartered in Fredericksburg, Texas, at the family’s Lightning K Ranch, he owns Knudsen Equine Center, Knudsen Horses, and Knudsen Cattle Company. An American Quarter Horse Association (AQHA) Professional Horseman and AQHA Ambassador, he’s ridden rough stock (broncs and bulls) to racehorses, team roped, penned, and sorted. Knudsen’s ridden cutting horses worked rescues, and trained Thoroughbreds to Morgans and Mustangs.

As President of the Board for Fredericksburg Theater Company (the San Antonio area’s top-rated), Knudsen turned the non-profit’s balance sheet into a $1 million-plus operation.

Knudsen hosts the weekly Cowboy Entrepreneur show which broadcasts worldwide on a dozen platforms— from iHeart to Spotify to Apple—and on Southern California’s KCAA radio, an NBC affiliate, on the frontline of the nation’s most populous state. Watch Cowboy Entrepreneur weekly on video on YouTube.

Spotlighting the upbeat side of life at the crossroads of horses and business Cowboy Entrepreneur takes fans behind the scenes with horse world personalities to events, from family businesses to ranchers and rodeo stars. From educators to filmmakers to Olympians, Knudsen scouts the entrepreneurial spirit in companies to non-profits. Popular guests have included: SPUR Award-winning author Michael Johnson, PhD., (Healing Shine—A Spiritual Assignment; Director/Screenwriter Ashley Avis (2020’s Black Beauty on Disney+); Kansas Carradine, who turned her Hollywood acting legacy into a performing career with horses; New York Times best-selling author Robin Hutton (Sgt. Reckless: America’s War Horse); Sean Decker, Executive VP, Sports & Entertainment for the Texas Rangers; and more.

You may also contact Scott at Leadership Speakers Bureau to schedule him for speaking or leadership engagements.  

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