FINALLY: THE ANSWER TO WHY SOMEONE SHOULD BUY FROM YOU, WORK FOR YOU, INVEST IN YOU OR PARTNER WITH YOU
As a business leader, you need this answer to find your best-fit clients, engage employees, secure partners and win investors. In this trailblazing book, storyteller Paul Furiga reveals the importance of your Capital S Story to drive these results.
Finding Your Capital S Story shows how our brains are hard-wired to remember stories and use them to eliminate 21st-century information overload and digital clutter. Even before we had written language, we shared stories and now, thanks to MRIs and other scientific tools, we can prove the power of storytelling.
By uncovering, developing and sharing your Capital S Story, you have the opportunity to turn biology, culture and science to your benefit, engaging your most important audiences.
In Finding Your Capital S Story, Paul Furiga shares the formula to:
Quickly describe your true business purpose and your genuine identity
Identify those in your organization best equipped to share your story
Paul Furiga is president and chief storyteller of WordWrite. Since its founding in 2002, WordWrite has grown into the Pittsburgh region’s largest independent public relations agency. A perennial top-ranked firm in the annual O’Dwyer’s national rankings, WordWrite posted the fourth-greatest growth among 123 ranked agencies in 2017. In 2019, the Pittsburgh Business Times named WordWrite one of the region’s 50 fastest growing companies.
WordWrite has become the region’s go-to crisis agency. In any given year, the firm handles 12 major crises, two that make the news and 10 that do not. Recent engagements have included labor negotiations, COVID-19 health crises and rare book thefts.
In 2013, Paul was honored by the Pittsburgh chapter of the Public Relations Society of America (PRSA) with The Renaissance Hall of Fame Award. The chapter’s highest honor is presented to a veteran public relations professional who has made a substantial impact in the Pittsburgh region.