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Inspire Your Buyers: Go to Market with a Story That Sizzles

SKU: 9798987214800
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Inspire Your Buyers provides a proven, tested model to develop a compelling Go to Market Narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Bruce Scheer developed this revolutionary Go to Market Narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their Go to Market Narratives.

Bruce’s Go to Market Narrative model will give you the edge you are looking for in achieving your business growth goals. Using real examples from his career, Bruce offers actionable insights on how to:

  • Target the right buyers
  • Spotlight their Big Problem
  • Help them envision their Desired Outcome
  • Show how your Big Solution will deliver the Desired Outcome
  • Develop a set of prescribed Next Steps that will help you and your buyers move forward faster, closing more deals with a higher close rate
  • Communicate your narrative through simple, unforgettable visuals

People act based on emotions, and the best way to inspire them to take action is through narratives. With this book, you will learn how to engage your buyers in a compelling Go to Market Narrative that makes them the hero and inspires them to take action with you and your solution.


Bruce Scheer is the President of He has applied and honed his Go to Market Narrative development model with industry giants such as IBM, SAP, Microsoft, HP, Oracle, Google, DXC Technology, Adobe, Infosys, Citibank, Alcatel-Lucent, McKesson, Motorola, and SITA, plus with “scale-ups” such as Concur, FinancialForce, SuccessFactors, Tableau, and others across the Americas, Asia, Europe, and the Middle East. He is a featured keynote speaker for industry and client events. He has worked with his clients to grow revenue and win industry recognition, including winning HP’s Marketing Circle of Excellence and the Corporate Executive Board’s Marketing Campaign of the Year awards.

To see Bruce in action, here’s a link to a fun video featuring Bruce talking about the Big Problem, Desired Outcome, and Big Solution and in what order to sell each. Yes, Bruce had fun at the beginning of the pandemic, putting this video together. See what being stuck at home will do to you!


"Inspire Your Buyers" by Bruce Scheer is a game-changing book that offers a clear and concise playbook for developing a compelling Go to Market Narrative. With its actionable insights and real-world examples, this book provides valuable strategies to accelerate revenue growth and align product, marketing, and sales teams.

One of the book's key strengths is its ability to break down complex concepts into practical steps. Scheer outlines how to target the right buyers and effectively highlight their Big Problem, enabling readers to craft a narrative that resonates deeply with their audience. The author emphasizes the importance of helping buyers envision their Desired Outcome and showcases how a Big Solution can deliver it.
 David Svigel (Amazon Customer)

There's a whole genre of sales books that exist in the world of hypothetical buyers and sellers. It's a nice world. Cleverly crafted pitches miraculously sway the most disinterested and even hostile audiences. There's a place for these books: High level concepts and frameworks provide helpful guidance and inspiration to sellers the world over. Bruce Scheer's book is altogether different. Grounded in the real world experiences of a career at the highest reaches of corporate sales, marketing, and strategy, Bruce breaks down the ingredients and sales value of a story well told. Written with an obvious enthusiasm and passion for his subject, Bruce's book is a page-by-page reminder of why selling and memorable storytelling are one and the same.
Christopher Warren (Amazon Customer)

It seems like such a simple idea -- combining best sales practices with storytelling and narrative. In this book Bruce hits a home run by merging these concepts in a way that will not only inspire buyers but i think ti will also re-energize your sales force. he also adds whimsical little drawings that are fun way to pull you through the book! Loved this book.
Mark W. Schaefer (Amazon Customer)

You may also contact Bruce at Leadership Speakers Bureau to schedule him for speaking or leadership engagements.