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So, now that you know how to set up your ads, it’s time to ask yourself three questions. Am I making money? Am I establishing a branding platform, and/or Am I establishing name recognition?
1. The ACos
ACoS stands for Advertising Cost of Sale. It’s basically a ration that measure the amount you spend on the ad campaign [x] and divides that number X by the Sales you’ve earned directly from that Ad. THAT’S HOW YOU MEASURE WHETHER YOU ARE MAKING MONEY
FYI – If your book is priced between $2.99 and $9.99. then you earn a 70% royalty off the sale from Amazon. However, if your book is priced below $2.99 or above $9.99 then you earn only a 35% royalty off each Amazon sale.
In addition, it takes 3 days for Amazon to register “sales”, and attribute the sales to your ad, so you must be patient, and wait at least 72 hours to find out what sales were completed during that time.
2. Impressions Are Free
In other words, you only pay on Amazon when people click on your specific ad, so your hype, visibility and brand recognition are given free commodity, meaning you may get up to 50,000 impressions of your ad and your book, without paying a single dime or penny. How fantastic is that?
3. Those Benefits That Are Not Measurable Include:
- Kindle unlimited page reads
If you are advertising a book on Kindly, you have unlimited amount of page reads that would not be accounted for in your ACoS.
- Ranking Boost
As you advertised book sells more copies, it rises on the Amazon Ranking lists, producing even more sales, that otherwise wouldn’t be possible.
- Your Mailing List and Brand Name Recognition
There is no way to measure this powerful resource and visibility provided along with AMS ads completely for free!
All three (3) of these benefits are an important consideration in your monitoring and measuring your AMS Ads influence and success for you and your career as an author.
If you have a story to tell, let Leadership Book help you tell it!
Leadership Books Publishing is an emerging powerhouse in book publishing. We’ve joined the two worlds of traditional and self-publishing into one company that can help do it all. Our capabilities and relationships allow us to create targeted and integrated book campaigns that mobilize high-profile contacts in your niche, capitalize on word-of-mouth marketing through social marketers, and extend your reach into the most prominent media publications. Our authors have the unparalleled service of an Executive Editor, one who will work with you in putting your story ideas into book form. Once that’s completed, our professional designers will work with you to design the cover and interior to make your book ready to sell.
Leadership Book markets your book by distributing to every major book seller on three continents.
About Michael Stickler
To set up an appointment to speak to a Literary Agent:
Email: Alfredo Baguio
Call: (702) 605-4354