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Book Marketing is all about the READER.
So, ask yourself…
...What communication channels would be ideal for your book’s visibility?
For example, “Living a Generous Life”
1. Who is my audience?
2. How do they (my target readers) find out about books?
3. Which communication channels would be ideal?
4. Develop a “Marketing Plan”
Three (3) Marketing Channels Are “Essential” For Success
1. Your Author Website
If reader enjoy your book, they’ll want to know more about you, meaning they’ll Google you and your website. How you build your website depends on what you want your readers to know and what you want to know and what you want them to do. If you want them to sign up for a newsletter, (mailing list), then make the request BIG, front and center, add incentives (free book?) want them to buy other books? Install pop-ups, then make all available books clearly visible with buttons to push to buy other books you offer.
2. Your Mailing List
Assuming you run a free promotion for 5 days on Amazon, you will get “x” number of downloads. How do you get these “x” number of readers to buy the book? That is where the mailing list comes in. Also, you can LINK the sign up for your mailing list on your website. Make it visibly clear, and throw in an incentive, like a free book (in your case, maybe 40 Days Journey to Generosity) Bottom line. You will soon build up a solid following. Manage this following well, and they will buy every book you put out.
3. Optimize Product Page on Amazon
To optimize your product page on Amazon you will need to:
Giving away a book “for FREE” is powerful, why? Because it produces traffic. Like any business, you need two (2) things. Traffic, and conversion (turning traffic into customers). “FREE” gets you “TRAFFIC”, and subsequently, “TRAFFIC” gets you “SALES”, which then enables you to establish a “MAILING LIST” and to add “FANS” to your sales. In other words, “FREE” is the “TOOL” to boost visibility, driving traffic to your produce page, website, and mailing list, which ultimately produces sales and fans.
If you have a story to tell, let Leadership Book help you tell it!
Leadership Books Publishing is an emerging powerhouse in book publishing. We’ve joined the two worlds of traditional and self-publishing into one company that can help do it all. Our capabilities and relationships allow us to create targeted and integrated book campaigns that mobilize high-profile contacts in your niche, capitalize on word-of-mouth marketing through social marketers, and extend your reach into the most prominent media publications. Our authors have the unparalleled service of an Executive Editor, one who will work with you in putting your story ideas into book form. Once that’s completed, our professional designers will work with you to design the cover and interior to make your book ready to sell.
Leadership Book markets your book by distributing to every major book seller on three continents.
About Michael Stickler
To set up an appointment to speak to a Literary Agent:
Email: Alfredo Baguio
Call: (702) 605-4354
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