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What to Do When It's Your Turn (and It's Always Your Turn)

SKU: 9781936719310
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I THINK WE'RE WASTING THE CHANCE OF A LIFETIME.This is an urgent call to do the work we're hiding from, a manifesto about living with things that might not work and embracing tension when doing your art.
The book:
    • Is in full color throughout. It feels more like a high-end magazine than a book, and I think even people who hesitate to buy and read books will be engaged by this one.
    • The format is new for me and as far as I know, no author has written a book quite this way.
    • It pushes us to dig deep inside so we can do better work and impact the things we care about.
    • Is urgent, personal, in-your-face and as honest as I could make it.


Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at


"I received my book order today. I devoured the entire book this evening. I could not put it down. My emotion, excitement, and energy built as I read. The book is remarkable. And in the spirit of the wisdom you share, I am expressing gratitude that you created it and yes, that you shipped it.... I received (12) copies.
I will share 2 copies with my two beautiful daughters, 19 and 22, just finding their way in this world. I will share 3 copies with young women I currently mentor. I will share with my dear friend (best friend of my deceased mom) who at 78 still has so much art and love to share in the world. I will share it with a friend who has lost her confidence and given in to a corporate job we both know she hates. I will share this book with the principal of my girls' former high school (2 copies) just for him to give to the kids that could use a nudge to follow their dreams. I will save a copy and carry it in my briefcase, because someday, I will unexpectedly meet someone who might benefit from it and I want to have it handy. The last copy I will keep - by my desk - dog eared and visible for times I need a nudge to keep writing that book. Thank you, Seth."
Kathryn Robinson
Owner/Lumen Strategies

"If there is such a thing as a 'rule book,' for a time where the rules don't matter, What To Do When It's Your Turn is it. It's an easy book to read with great design, bold colors illustrations and images. It is a book that clearly communicates that it is your turn and you need to"
Jordan Ayan
Co-Founder of Take Two Partners

"Seth Godin is unlike any other writer, and 'What to do when it's your turn' is unlike any other book. Instead of simply reading the book front to back, I found myself compelled to jump around - from one section to another, from spread to spread. This latest 'maga-book' is a new way to absorb Seth's wisdom and a remarkable way to share his thought provoking ideas."
Red Maxwell
President/ Onramp Branding

"Received my 12 copies yesterday. Picked one up to peruse and 90 minutes later finished the last page. Of all of the things that MUST be done today, What To Do When Its Your Turn managed to bump them down in priority page by page. I feel like investing that time was the very BEST thing I could have done for all those who look to me for some measure of leadership. Seth was a particularly timely gift to me today :)"
President, Image Auto LLC